Persuasive communication

Centre for Language Studies | Faculty of Arts | Radboud University Nijmegen

Anneke de Graaf

Assistant professor


From 2001 to 2005, Anneke de Graaf studied Communication and Information Studies at Tilburg University. After graduating, she worked on a PhD-project about the persuasive impact of narratives at Radboud University Nijmegen. She defended her PhD in 2010 and started working as an assistant professor at the department of Communication Science of the University of Amsterdam. From 2012 to 2014, she worked at the same department as a postdoctoral researcher on a project about health education for low low-literate adolescents aimed at increasing comprehensibility and persuasive effects of a school module on alcohol and tobacco.
In 2014, she has returned to the department of Communication and Information studies to work as a postdoctoral researcher on a project about using understandable personal narratives for promoting prevention and health regulation behavior. Currently, she is an assistant professor at this department, where she teaches in the bachelor’s and master’s programs and continues her research on narrative persuasion.


Anneke’s research interests include the persuasive effects of narratives and the processes through which these effects occur. Her current project focuses on the generalizability of narrative effects on health, specifically for groups with a low socio-economic status.

Selected publications:

De Graaf, A., Sanders, J., & Hoeken, J. A. L. (2016). Characteristics of narrative interventions and health effects: A review of the content, form, and context of narratives in health-related narrative persuasion research. Review of Communication Research, 4, 88-131. doi: 10.12840/issn.2255-4165.2016.04.01.011

De Graaf, A., van den Putte, B., & de Bruijn, G. J. (2015). Effects of issue involvement and framing of a responsible drinking message on attitudes, intentions, and behavior.Journal of health communication, 20(8), 989-994. doi: 10.1080/10810730.2015.1018623

De Graaf, A. (2014) The effectiveness of adaptation of the protagonist in narrative impact: Similarity influences health beliefs through self-referencing. Human Communication Research, 40, 73-90. doi: 10.1111/hcre.12015

De Graaf, A. (2013). Alcohol makes others dislike you: Reducing the positivity of teens’ beliefs and attitudes towards alcohol use. Health Communication, 28, 435-442. doi: 10.1080/10410236.2012.691454

De Graaf, A., Hoeken, H., Sanders, J., & Beentjes, J.W.J. (2012). Identification as a mechanism of narrative persuasion. Communication Research, 39, 802-823. doi: 10.1177/0093650211408594