Persuasive communication

Centre for Language Studies | Faculty of Arts | Radboud University Nijmegen

Ilona Plug

PhD Candidate


Ilona studied Dutch Language and Culture at the Radboud University in Nijmegen. After finishing this study, she wanted to study the effects of language and communication in more detail. The Research Master Language and Communication offered a broad range of courses and possibilities to learn different research methods within various work environments. Ilona started her PhD project in February 2018, under supervision of Enny Das, Wyke Stommel, Tim Olde Hartman and Sandra van Dulmen.


For her MA thesis Ilona studied the effects of symmetry, order, and context on the interpretation of verbally and visually presented juxtaposed entities, which are often present in advertisements. Ilona’s PhD project involves something completely different than her thesis, namely health communication. The combination of health communication and gender immediately caught her interest. Especially nowadays, sex and gender are important and inevitable topics in many domains, also in health communication. Research has shown that gender-sensitive health care is necessary in order to provide all patients with the best possible health care. By focusing on sex and gender related variables in the communication between doctors and their patients, Ilona hopse to contribute to the improvement of health care in general.


Health communication, sex, gender, GP-patient interaction