Frank van Meurs
My research interests include:
- the use and persuasive effects of English and other foreign languages in product and job advertising
- the persuasive effects of non-nativeness in professional communication, e.g. the effects of a non-native acccent in oral communication and the effects of language errors in written communication
Planken, B., Meurs, F. van, & Radlinska, A. (2010). The effects of the use of English in Polish product advertisements: Implications for English for business purposes. English for Specific Purposes, 29(4), 225–242.
Hornikx, J., Meurs, F. van, & De Boer, A. (2010). English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands. Journal of Business Communication, 47(2), 169-188.
Meurs, F. van (2010). English in job advertisements in the Netherlands: Reasons, use and effects. Utrecht: LOT.
Hornikx, J., Meurs, F. van, & Starren, M. (2007). An empirical study of readers’ associations with multilingual advertising: The case of French, German, and Spanish in Dutch advertising. Journal of Multilingual and Multicultural Development, 28(3), 204-219.
Gerritsen, M., Nickerson, C., Hooft, A. van, Meurs, F. van, Nederstigt, U., Starren, M., & Crijns, R. (2007). English in product advertisements in Belgium, France, Germany, the Netherlands and Spain. World Englishes, 26(3), 291-315.
Meurs, F. van, Korzilius, H., Planken, B. & Fairley, S. (2007). The effect of English job titles in job advertisements on Dutch respondents. World Englishes, 26(2), 189-205.Meurs, F. van, Korzilius, H., & Den Hollander, A. (2006). The use of English in job advertisments on the Dutch job site Monsterboard.nl and factors on which it depends. ESP across Cultures, 3, 103-123.
Meurs, F. van, Korzilius, H., & Hermans, J. (2004). The influence of the use of English in Dutch job advertisements: An experimental study into the effects on text evaluation, on attitudes towards the organization and the job, and on comprehension. ESP Across Cultures 1, 93-110.
Gerritsen, M., Korzilius, H., Meurs, F. van, & Gijsbers, I. (2000). English in Dutch commercials: Not understood and not appreciated”. Journal of Advertising Research, 40(4), 17-31.