Persuasive communication

Centre for Language Studies | Faculty of Arts | Radboud University Nijmegen

Hans Vehof

PhD candidate


Hans Vehof completed a Bachelor in Nutrition and Dietetics at HAN University of Applied Sciences and a Master in Nutrition and Health (specialization ‘Dietary behavior and disease prevention’) at Wageningen University. As part of his study, he completed several courses and an internship in epidemiology. After his graduation, he worked as a research assistant in the department of epidemiology at the Danish Cancer Society in Copenhagen. After having returned to the Netherlands, Hans worked as Clinical Research Associate and as a research assistant in the department of Geriatrics of the Radboudumc.

At present, he is employed as a PhD-candidate and teacher at the Utrecht University of Applied Sciences (HU): research group Process Innovations in Pharmaceutical Care.


Hans has a special interest in effects of (science) communication on dietary behavior and adherence to medication regimes.
In his PhD research, supervised by Prof dr Enny Das (RU), dr José Sanders (RU) and dr Ad van Dooren (HU), Hans focuses on news messages about innovative therapies and their effects on patients suffering from Parkinson’s disease. Questions that Hans wants to answer are: what cognitive, emotional and behavioral responses do patients have to hopeful news? And in what way do these responses depend on message factors in the news?

Hans’ research is in cooperation with, and funded by, the Utrecht University of Applied Sciences, ‘Research group Process innovation in Pharmaceutical Care’.